# What is Holos

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[Holos](https://holos-market.com/) is a next-generation marketplace developed and operated by Metap Inc., leveraging NFT RWA (Real World Asset) . By linking physical assets with NFTs on a one-to-one basis, Holos aims to create a society where the value of physical items can be traded globally in real-time independent from physical movements of items.

### Challenges in Traditional Markets

The collectibles market including watches, trading cards, sneakers, and represents a substantial global industry exceeding $80 billion annually. However, it faces several frictions:

* Logistical complexities: Significant time and cost associated with shipping, inspection, and resale processes.
* &#x20;Risk Factors: Risks of damage, counterfeiting, and theft during transportation.
* Intellectual Barriars: Barriers such as customs duties, currency exchange issues, and logistical problems when shipping internationally.

Consequently, substantial value that could otherwise circulate remains dormant in the market.​

### Holos' Innovation

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Holos offers a system where physical assets are linked one-to-one with NFTs, enabling all value exchanges to be completed on the blockchain. This approach provides several advantages:​

* Enhanced Security: Minimization of risks related to counterfeiting and damage.
* Operational Efficiency: Significant reduction in effort, time, and costs.
* Global Accessibility: Facilitation of global transactions beyond currency, national, and logistical barriers.

Holos has partnered with major Japanese trading card shops to handle high-demand products like Pokémon cards. In Japan, new Pokémon cards are released up to two months earlier than outside of Japan, allowing Holos to "NFTize and sell the latest cards at the world's fastest pace."​


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